Peak Performance occurs when a person achieves their full potential, be this in academia, business or sports. Efforts to improve performance often focus on external factors, e.g. students buying the latest text book, or TeamGB riders using the most aerodynamic bikes. Such external supports help a person get the most out of their current skill level; but this approach cannot ensure that the person's current skills reflects their true potential or whether they have it in them to do even better – to “skill up” more and achieve even greater success. Tapping into such unrealised potential has much to do with the “human factor" and, in particular, ensuring a person is in the best possible “frame of mind” for learning effectively & performing faultlessly. The product categories, below, employ a range of technologies capable of promoting brain states conducive to peak learning & performance.